EXPLORING DIMENSIONS OF ACCOMMODATION SERVICES’ IN THE HOSPITALITY INDUSTRY
Author(s): Ogbe Akong Blessing, Esu Fidela Bassey, Esu Bassey Benjamin
Institute(s): Department of Hospitality and Tourism Management, Faculty of Administration and Management Sciences. University of Calabar. Calabar – Nigeria
Volume 4 / Issue 1
Abstract
This study explores the dimensions of accommodation service in hospitality industry. The research was motivated by the need to develop a set of attributes that reliably represent the phenomenon call “accommodation services”. The descriptive research design was adopted. Exploratory Factor Analysis techniques were employed to generate underlying dimensions of accommodation services. Five dimensions were produced, namely: (accommodation information system, accommodation warmth, accommodation tangibility, accommodation security and accommodation promotion). It was recommended that; destination managers should incorporate the five dimensions of accommodation services in their service strategy to enhance effective service delivery.
Number of Pages: 11
Number of Words: 4109
First Page: 42
Last Page: 52