PUBLIC RELATIONS STRATEGIES AND CHECKMATING OF FAKE AND HARD DRUGS: ANALYSIS OF NAFDAC AND THE NDLEA IN NIGERIA
Author(s): Okonkwo Raphael Valentine Obodoechi, Frinyu Marilyn, Bassey Adede Eja, Enyam, Joseph Kelvin
Institute(s): Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria.
Volume 4 / Issue 1
Abstract
This study critically examined the public relations strategies of the National Agency for Food and Drug Administration and Control (NAFDAC) and the National Drug Law Enforcement Agency (NDLEA) in curbing the importation, distribution, sale, and consumption of hard drugs and counterfeit pharmaceuticals in Nigeria. The study was motivated by persistent reports of Nigerians’ involvement in illicit drug trafficking and fake drug circulation, which damage the nation’s image. It aimed to determine how effectively NAFDAC and NDLEA’s PR strategies influence behavioral change, assess their use of social marketing in anti-drug campaigns, and evaluate the employment of qualified PR professionals. Using an opinion survey and Chi-Square (X²) analysis, findings revealed that NAFDAC and NDLEA’s communication efforts have significantly reduced the circulation and use of illicit drugs. However, both agencies still lack adequate engagement of trained PR and social marketing experts in sustaining behavioral change campaigns.
Number of Pages: 8
Number of Words: 2963
First Page: 13
Last Page: 20