EFFECT OF ENTREPRENEURIAL COMPETENCY ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISE IN ENUGU STATE, NIGERIA
Author(s): Oforbuike Francis NWACHUKWU
Institute(s): Department of Entrepreneurial Studies, National Open University of Nigeria (NOUN), Abuja, Nigeria.
Volume 4 / Issue 1
Abstract
This study examines the impact of entrepreneurial competency on SME performance, with particular attention to their implications for business growth, customer satisfaction, and operational efficiency. A descriptive survey research design was employed, on a population of 14,146 registered SMEs in Enugu Metropolis. Using proportionate and simple random sampling techniques, a sample of 389 SME operators was selected. A pilot test was conducted using 20 SME operators outside the study area. Reliability was determined using Cronbach’s Alpha, yielding an overall coefficient of 0.74, indicating acceptable internal consistency. Data were analysed using mean and t-tests at a 0.05 level of significance. Findings indicate that communication competencies such as drafting letters, proposal writing, effective interpersonal communication, and electronic media usage significantly influence SME performance. Additionally, marketing competencies, including price determination, distribution channel selection, and customer identification, are vital for enhancing customer engagement and business growth. The study reveals no significant differences in perceptions of these competencies between managers and promoters. Ultimately, the research underscores the importance of entrepreneurial competencies for productivity, turnover, and sustainability in SMEs. Recommendations include developing communication and marketing skills through targeted training programs and policy interventions to support SME growth in Enugu State.
Number of Pages: 12
Number of Words: 4832
First Page: 146
Last Page: 156